Tune.pk is a popular video-sharing platform, whose popularity prevails not only in Pakistan but globally as well. We are serving video content to million of users on a daily basis.
The idea was to create a website that would emerge as a complete platform to promote music and Pakistani bands
Tune.pk was launched for the first time using 3rd party softwares. However, after a total of 4 days, the site was taken down by the hosting provider, as the script was not authorized.
As a consequence of Tune.pk’s initial take down, ClipBucket was formed in a sweeping 30 Days. The goal was to have a script that would be owned by us and would help in bringing Tune.pk back into business.
In 2008, the site was launched again. But it could not take off successfully because of inexperience and dilettantism
Again in 2009, TPK faced hurdles on its way to success due to unavailability of Technical Resource
In 2010, even though the site started taking off on a slow pace, the problem faced was that of inconsistent traffic
After all the other hurdles were crossed, the final challenge was of brining in investments for the site
And finally in 2012, TPK was ready to be brought to the forefront. After overcoming all the hurdles, the team was ready to give their best of everything to take TPK to the heights of success.
Idea was conceived for video delivery network. And iOS application for TPK was launched
After continuous efforts and hardwork, we started getting a traffic of 100,000 visitors a day
Our very own video delivery network was created
During this period we achieved an enormous milestone by starting to offer pre-roll ads for the first time in Pakistan, something that was not being done on a local level beforehand.
We introduced cross browser compatibility on TPK and launched our Android Application
Our video encoding was re-engineered
Our new interface was launched and the playlist feature was introduced with it
TPK started getting a traffic of 1 million users per day
Initiated the restructuring of TPK so that it can serve as a global video platform
Initiated work on proprietor stats server ‘Tune-Lytics’
Tune.pk’s mobile application was launched for the Windows phone
Ad server was launched
Pre-filtering and Moderation technology was introduced
Our statistics server went live, TuneStats.
HTML 5 player was launched
Caching was successfully applied at TW in pakistan and a highly optimised version of TPK was launched
Updates and fixes were introduced. The idea for our revenue sharing program was conceived
Our player was made VAST + VPAID compliant. Other than that a BTL Activity celebrating Valentine’s Day was conducted
TPK was made cross compatible with HTML 5 technology. And the site got approved on the Sizmek platform
Minor tweaks were done on TPK to make the performance of the site better
TPK started offering live streaming services to its clients. Apart from that BTL activity was conducted to celebrate Mothers Day
An article mentioning the accomplishments of Tune.pk was featured in TechAsia, which was a major breakthrough for the team in itself
Promoted videos system was added
BTL Activity to celebrate Eid in Pakistan was conducted
Launch of Pakistan timeline on independance day 2015
60+ hosted streaming machines were added to the system. Team expansions began and TPK completed its 3rd anniversary
New signup page was introduced
Hacker/Issue reporting and a white-hat system was introduced
An activation was done at BNU to promote PCFF and create brand awareness about TPK. Our new website design and features went live
17+ Ad networks were added to our list of advertisers
Tune.pk served as the official content partner for Pocket Cinema Film Festival. In addition to that, the team created a page to pay tribute to the Martyrs of APS Peshawar attack.